11 Practical Steps to Choosing A WAHM Business

11 Practical Steps to Choosing A WAHM Business

First, let’s get real about this starting a business from home deal.

It can be more convenient and your schedule can be more flexible, yes.

Having your own business rewarding, yes.

Easier than working for someone else, outside the home, doing the commute, punching a clock…

No, not easier.

Starting your own business (no matter where you do it) and being responsible for bringing in the clients so you can bring home the bacon…very hard.

Now try building that business when there’s leg huggers fighting over your right leg – when clearly you’ve got two and they can have one each…since they actually MUST hold on to your legs. There’s also a house to clean, dinner to burn, NYTimes calling to sell you a subscription – the list goes on.

Again, very hard.

But not impossible.

I’m proof.

I’m living my WAHM dream of being with my kids while running a business.

Now, I’m not a millionaire.

My business isn’t set it and forget it and watch money roll in as people click that Buy Now button.

Though I did try that approach with internet marketing for a bit, my heart wasn’t in it.

I wanted a real business. I wanted to make a name for myself.

I wanted to change the world by helping others and by providing a top notch service utilizing my strengths of being creative, analytical and having the ability to decipher and teach any topic that I truly love.

It wasn’t easy. I stumbled a few times. I tried things because the “business gurus” said it was THE way to get things done.

“Set your business goals first and build a 5 year plan”

Based on what goals exactly? People stumble over this every time. Now don’t confuse this with personal goals.

A personal goal is what you want for yourself. A business goal is what you want for your business.

It’s bad enough in job interviews when you’re asked, “where do you see yourself in 5 years” and you really see yourself taking the interviewer’s  job but you can’t say that. Now imagine having to sit down and set a goal for a business first. A business that you have a vague idea about.

“I want to be my own brand”

“I want to have a striving business”

And then you have to build a plan to get there?


How practical is that for a mom who wants to start a home business?

It took over a year to find my groove. To flesh out what works for me.

To find the perfect business for me that was satisfying while being profitable.

That’s THE hardest part, ya’ know.

Deciding what kind of business to start, what kind of service to offer.

You can’t just decide you want to start a business and then build a 5 year plan for it.

And I know there’s a lot of info out there on the www about how to start a business.

But that’s not what you need yet.

You need to decide what kind of business to start.

And yes, internet marketing makes it seem easy. There are lots of “passive income” stories.

But even if passive income is what you want, you still need to determine what you can do to get that.

“Pick a product everyone wants, sign up as an affiliate and create a business around it. Put up a Blog and SEO the crap out of it.” – Bullshit.

It’s not long term. I don’t care how evergreen the product is.

I’m talking about building a business you can grow. Put your name on. Be proud of. Be known for.

And since I’m all about sharing my experience, here’s the strategy I used.

11 Practical Steps To Choosing Your WAHM Business

  1. Evaluate your strengths.
  2. Pick what you love
  3. Research your market.
  4. Define your market.
  5. Determine the services your strengths provide that your market can benefit from.
  6. Research those services to learn if they are in demand/profitable.
  7. Outline the tasks required to get the business started.
  8. List what the business requires for production.
  9. Project your available investment amount.
  10. Define the time you have available to invest into running a business.
  11. Reanalyze the services you want to offer. How much of it does your schedule and budget allow for?

I know it seems daunting.

But this is the exact strategy I used. Though I didn’t think of it as a strategy – it was just an outline at that time – I’ve used this same outline for multiple clients.

And I can tell you, going through these steps brought me to a place where I was finally confident in what I’m doing, what I am offering.

I can tell you I’m happy, both spiritually and financially.

Now along with my personal goal of being a work from home mom, I also have business goals and financial goals and being organized and practical is the key.

That’s why I’m offering you a download of my strategy outline and projected expense checklist. So you can see exactly how I fleshed it out and go forth in creating your own with confidence and practicality.

It’s as easy as pie to grab yourself a copy. Just pledge your undying love to me by signing up for the RSS Feed Here and you’ll receive a copy with you Welcome email.

Photocredit: By: oatsy40

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16 Comments on "12 Flavors of WAHM"

  1. Face
    November 7, 2012 Reply

    Um, social media consulting? 🙂
    I’d also add freelance writing, game/ app developer and my cousin is an architect with her own firm, working from home!

    1. Face
      November 7, 2012 Reply

      I purposely did not add SM consulting, cause I knew you would. 😀
      architect from home? Dad Brady style? (ya know, as in Brady Bunch) That Rocks!
      I’d love to interview her sometime.

  2. Face
    November 8, 2012 Reply

    I am a WAHM medical transcriptionist for many years.

    1. Face
      November 8, 2012 Reply

      well hot damn! the secret lives we live. sounds excellent girl. can i ask, do you work for a company or do you take on multiple clients?

      1. Face
        November 8, 2012

        I worked at a hospital for a year, then home now for a long time doing all kinds of multiple medical subjects for many work-at-home transcription companies. Right now, I just do one doctor who is a perfect dictator.

      2. Face
        November 12, 2012

        THis is wonderful. It’s very inspiring that you were able to take your experience, knowledge and skills and use it to WAH. Bravo! Many don’t realize that they can take skills they excel at and build a business online. they are lead to believe they have to be internet marketers to work from home. thank you for sharing your story with us girlfriend. i do appreciate it.

  3. Face
    Vidya Sury
    November 9, 2012 Reply

    What about:


    I tell you, we’re Goddesses!

    1. Face
      November 12, 2012 Reply

      Ya damn right!
      women are strong and amazingly resilient. and when we set our mind to doing something, we can kick ass at it. thank you for your suggestions my sistah

  4. Face
    Vidya Sury
    November 10, 2012 Reply

    Why my comment disappeared?


    also Teachers, Counselors, Gofers – and now I forgot one more title I wrote yesterday! Bwaaahahahaha!

    1. Face
      November 12, 2012 Reply

      lol. the spam filter decided you were um spammy. lol. thank you for adding some many more great titles to the list.

  5. Face
    November 18, 2012 Reply

    I love your new blog and this post! Congratulations, Vanita! This is exciting!

    1. Face
      November 22, 2012 Reply

      thank you girlfriend, thank you. have a great thanksgiving! i am absolutely grateful for friends like you.

  6. Face
    Kayla @ TheEclecticElement
    November 27, 2012 Reply

    This is something that I have a feeling will be in my future due to my health situation; I think I’m doing a pretty darn good job of it so far anyway ^.^

    It may not make A LOT of money (depending on how much time you have to put into it) but a nice Etsy store/business is a nice way to start making a little extra money.

    BTW, you’re in trouble ma’am! Why didn’t you tell me you had a new blog!! Love, love, LOVE 🙂

    1. Face
      November 27, 2012 Reply

      Re: BTW, you’re in trouble ma’am! Why didn’t you tell me you had a new blog!! Love, love, LOVE
      girl that’s what happens when you never ever open a newsletter email (or an affiliate email for the matter) there are new banners available and a whole other bunch of stuff you’ve missed

  7. Face
    Kayla @ TheEclecticElement
    November 27, 2012 Reply

    Oh goodness! I knew I was missing SOMETHING o.O
    This is what happens when you bite off more then you can chew! I’m off to get myself caught up!

  8. Face
    Mindi Davis
    February 14, 2013 Reply

    Great article. I’m inspired by the number of ways we discovered how to pursue talents into income from home.

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