Seven Surprising Places You’re Using Copywriting (And You Probably Don’t Realize It)

Seven Surprising Places You’re Using Copywriting (And You Probably Don’t Realize It)

When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail?
You’re not alone in that thinking, but the fact is, copywriting is more than just sales messages. In fact, as an online business owner, most of the content you produce could be called copywriting at least in some sense. After all, if you’re creating content with the ultimate goal of selling something, that is by definition copywriting.
Facebook
Sure we all like to hang out on Facebook and chat with friends, catch up on the latest funny videos, and enjoy a mindless “quiz” or two. But for coaches, Facebook is much more than that. It’s a place to connect with potential clients, and that means that when you’re sharing your latest blog post or program with your business friends, you have to keep good copywriting in mind.
LinkedIn Profile
What makes you stand out from the other coaches in your niche? Your LinkedIn profile is where you share what makes you the best person to solve your ideal client’s problems. It’s where you shout about your credentials and let your ego run the show. Think of your LinkedIn profile like a resume, and be sure to list your most impressive credentials.
About Page
Here’s your chance to have some fun while blowing your own horn. It’s important to know that the about page is often the most visited page on a website, so it’s a critical piece of your overall brand and message. The purpose of your about page is to entice people to want to learn more about your services, so be sure to include a call to action on the page.
Blog Posts
All blog posts have a job to do. Maybe they’re meant to lead your reader to a sales page. Perhaps you’re asking for readers to subscribe to your mailing list. Maybe your blog post is designed to start a conversation. Or maybe it’s just sharing great content and inviting readers to learn more by clicking on related posts. Whatever the job, it’s copywriting that entices your reader to take that next action.
Twitter
One hundred and forty characters is precious little space for creating compelling content, yet that’s exactly what you must do if you hope to use Twitter as part of your overall marketing strategy. Think of tweets like email subject lines, and craft them to convey as much information as possible while still enticing readers to take action.
Email
Whether you’re sending an email about a new product or service or simply letting readers know you have a new blog post up, your email definitely qualifies as copywriting. In fact, even the personal emails you send to prospective clients contain what we would call copywriting.
The fact is, copywriting is everywhere in your business, from your sales pages to your invoices. Whenever you ask a reader to take some action, you’re writing copy, and the more comfortable with the idea of it, the better (and more natural) you’ll become.



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25 Comments on "Basic SEO Tips For Your Blog Posts"

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    Chrissy
    May 7, 2011 Reply

    Ok this is my Sunday project! Oh and hey dork face

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    Angel
    May 7, 2011 Reply

    I LOVE this. Thanks so much. I can’t get over this feeling that I have that you’re so “unsung”. Like seriously. You have so much knowledge and people don’t even know it. I can so see you teaching this virtually to small businesses, world wide. Like you’d be sitting wherever you are now now, live, walking people through this, step by step. Man. I would love to see that. Please let me know of anything I can do to help you make that happen. I’d just love to see it.

    Oh, did I say I LOVE WordPress, too. Right now, my blog looks much like an amorphous mess. I need to tweak SO MUCH, but I’m getting there. You make me know I can with posts like this. You inspire me to GREATNESS!!!!

    1. Face
      Vanita
      May 7, 2011 Reply

      well lady this is only the basics. you have a wordpress blog. that means plugins for seo like crazy. my next post, i’m discussing two that are major and you can use.

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    Tracie
    May 7, 2011 Reply

    I’m going back over my posts to see how I can improve them. Thanks for this information.

    1. Face
      Vanita
      May 7, 2011 Reply

      u r very welcome lady. thanks for the support

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    Eve
    May 8, 2011 Reply

    Not bad. I really think you need to create a series for SEO and blogging tips so they’re not so long lady! We talked about this at BBC yesterday. People LOVE series posts and it gives them a reason to come back and subscribe!

    Dude that last line shows me how tired you were…”get some kind of ROI on my investment..” LOL ROI=return on investment..on my investment. 🙂 Big hugs and kudos on finally using your mic. BUT….you should’ve emailed me because there are lots of apps for Mac that can do the recording and they’re FREE!! BTW, your voice is nice, not dorky at all!!! 🙂

    1. Face
      Vanita
      May 8, 2011 Reply

      what scares me about saying that there will be a series, is that i won’t find the time to do the follow ups.
      but again, this is just basic seo on the post side. there’s so much more and i already have the next post in mind!
      thanks Eve, you’re always a great help and i really do appreciate it.

      oh and r u kidding me? i was so tired that when i published the video i saw the double investment and i said fuggit.

  5. Face
    Eve
    May 8, 2011 Reply

    You should def vlog, people would love to see your pretty face!!
    Oh and before I forget….Happy Mother’s Day!!!!!

  6. Face
    Matty
    May 9, 2011 Reply

    Well done Vanita.

    I have read so many posts on the “pro” blogs about SEO optimization, but being rather technically challenged, I don’t always understand. I have the basic concepts, but I don’t necessarily know how to go about doing it. What I really liked about your post and the corresponding video is that you broke it down and made it simple to understand for people like me. I appreciate your efforts in doing this, and I’m looking forward to more of your down-to-earth lessons.

    I have also been considering moving to WP, but I can barely figure out how to blog on blogger, let alone move it over to WP. But I love all the options you have on that platform.

    Nice voice my friend.

    Matty

    1. Face
      Vanita
      May 9, 2011 Reply

      Matty, you’ve got a great site, i say move it to WP! There’s so much more that you can do. and the post i wrote was only the basics and applied to posts only. making your blogspot blog seo is more difficult than doing so with a WP blog. with blogspot you need to edit the html to seo the entire blog where as WP hands plugin that are user friendly. i’ll demonstrate in future posts.
      as for making it easy, i spent years breaking down technical specs to clients who were artists, so i get the importance and i know how techy those seo posts found online can be. I’m hoping to make mine easier for my fellow bloggers. i wouldn’t be helping if it’s hard to understand, ya’ know.

  7. Blog Exposure | Blogging
    May 28, 2011 Reply

    […] you read my recent post, Basic Blog Post SEO Tips? If not, be sure to head on over when you’re done reading here. We went over how to gain […]

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    Karen
    August 11, 2011 Reply

    yeah you are right about that. I have never heard of seo until I started blogging.

  9. Face
    saturn
    September 5, 2011 Reply

    Right now, my blog looks much like an amorphous mess. I need to tweak SO MUCH, but I’m getting there. You make me know I can with posts like this. You inspire me to GREATNESS!!!!

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    Website Designing Jodhpur
    September 8, 2011 Reply

    Nice tips. Thanks for sharing!!

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    Marivic
    September 10, 2011 Reply

    This is a wonderful information. TO be honest I haven’t have any idea about search engine and I’m glad to be able to read this wonderful information. Now its time for me to do some checking about my blog and see if it goes with the tips you mentioned here.

    1. Face
      Vanita
      September 11, 2011 Reply

      thank you for stopping by. if you’re on wordpress you’re good to go with simple plugins and one page techniques.

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    Techtools
    September 14, 2011 Reply

    how many back links require Google Page rank 4?

  13. Face
    Micah Liam
    September 16, 2011 Reply

    Its really great article and great information about the SEO of a blog. Its really awesome work Dear.
    ———————————-
    search engine optmization orange county

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    nayumigrante
    September 19, 2011 Reply

    Very decent post.. And you have a very attractive theme.. Keep up the good work.. 🙂

  15. Face
    diamond56
    October 24, 2011 Reply

    This is a wonderful information. TO be honest I haven’t have any idea about search engine and I’m glad to be able to read this wonderful information. Now its time for me to do some checking about my blog and see if it goes with the tips you mentioned here.

  16. Face
    Sara Angel
    November 5, 2011 Reply

    how many back links require for getting page rank of my blog http://magnifyingglassonline.com and i like your post.

  17. Face
    darknight0506
    November 8, 2011 Reply

    This is a wonderful information. TO be honest I haven’t have any idea about search engine and I’m glad to be able to read this wonderful information. | 😛

  18. Face
    Kaz
    November 24, 2011 Reply

    oh great info! i’m a newbie so this is a big help for me. thanks!

  19. Face
    poribanbanu
    January 3, 2012 Reply

    I enjoy your site – I would like to talk with you about buying ad space here granted you do that. Hit me up at the email I provided and we can talk about, thanks mate.

  20. Face
    Seo Services
    January 7, 2012 Reply

    I enjoyed this blog really amazing now i usually used it….


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