Are you feeling intimidated by the idea of blogging? You’re definitely not alone! Many online business owners find blogging to be one of their most dreaded tasks, alongside bookkeeping and cold calling. Writing doesn’t come naturally to most people, so they tend to avoid it whenever possible. Unfortunately, this can negatively impact their website traffic.
The good news is that you don’t have to be a skilled writer to create shareable content on a regular basis. There are several other approaches you can take to generate content without having to type up a lengthy post.
Crowdsource
While guest blogging has fallen out of favor with Google, it’s still an effective way to create content and reach a new audience. Other bloggers, marketers, coaches, and service providers are always searching for opportunities to grow their audience, and many would be thrilled to be featured on your blog. This is a mutually beneficial arrangement, as you’ll receive fresh content and your guest blogger will gain exposure. If guest blogging isn’t your cup of tea, consider conducting a text-based interview or a cross-blog conversation with another blogger. You can prepare a list of questions and post their responses, or have a conversation with another blogger on a shared topic across both of your blogs. A cross-blog conversation might require a little more effort on your part, but it can be an enjoyable way to build a connection with your readers.
Audio and Video
Podcasting and video blogs are more popular than ever and they’re perfect for those who don’t care for writing. With either type of content, all that’s required is for you, to share your thoughts. You don’t have to do anything as involved or complex as interviews, and you certainly don’t have to hire a studio for a day to record a series of “professional” videos.
You can create podcasts and video blogs with nothing more than your laptop with its built-in camera or a headset and an audio recorder. Just fire up your computer and share your thoughts. Don’t worry about perfection, your visitors will love a chance to see the real you!
Curate
If you’re like most people, you very likely share a variety of content on your social media accounts. You point out articles you’ve read, videos you’ve enjoyed, and infographics that explain a complex idea in a simple way. It’s part of what makes social media fun and informational.
But what if you took your sharing one step further, and posted your thoughts on your blog first, before linking on social media?
The result of this curation technique, where you add your opinion with a link to the original article or video, is that you drive traffic to your site rather than someone else’s. Not only that, but it gives you more opportunities to start a conversation with your readers about the content you’re sharing.
Relying on Google or other search engines to send you traffic can be an exercise in frustration. A better method is to encourage sharing on social media. But if you’re not a wordsmith, creating content can seem an overwhelming task. Rather than giving up and letting your blog languish, explore some other ways to create content your readers will enjoy and share.
