SEO Once you become a blogger, you see this bloody acronym everywhere. What’s so important about it? Does it matter to me? That depends. How important is website traffic to…
If there’s one thing that confuses and frustrates new (and even seasoned) copywriters it’s the not-always-obvious features and benefits. We want to share all the great things about our new…
Life is simple. Technology is not. – Vanita Cyril But that’s why you have me, right? To assist when Google gives you crap. Many people will wake up this morning…
It’s one metric we consistently watch and try to improve: email open rates. There’s good reason for it, too. If your subscribers aren’t opening your email, then they can’t read…
We’ve all seen those old-style sales pages filled with yellow highlights and screaming red text and lots of “BUY NOW” buttons, and when we think of copywriting, that’s often what…
When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail? You’re not alone in that thinking, but the fact is,…
If you’ve ever looked at another entrepreneur and wondered how she manages to get it all done, the answer might surprise you. She’s got good systems. It’s true. The most…
As any smart business owner knows, the key to passive income is a well-established (and full) funnel. So of course you’ve optimized your opt-in pages and monetized your download pages…
When it comes to leveraging your time, automation is the sharpest tool in your toolbox. It allows you to get more done in less time, and to smoothly move people…
No matter how proudly you embrace the “solopreneur” title, there comes a time when you absolutely must reach out for help. And for savvy business owners, that help often comes…