Does the thought of blogging leave you cold? You’re not alone. In fact, if you ask most any online business owner what their most dreaded task is, blogging will likely…

If there’s one thing that confuses and frustrates new (and even seasoned) copywriters it’s the not-always-obvious features and benefits. We want to share all the great things about our new…

It’s one metric we consistently watch and try to improve: email open rates. There’s good reason for it, too. If your subscribers aren’t opening your email, then they can’t read…

We’ve all seen those old-style sales pages filled with yellow highlights and screaming red text and lots of “BUY NOW” buttons, and when we think of copywriting, that’s often what…

When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail? You’re not alone in that thinking, but the fact is,…

If you’ve ever looked at another entrepreneur and wondered how she manages to get it all done, the answer might surprise you. She’s got good systems. It’s true. The most…

As any smart business owner knows, the key to passive income is a well-established (and full) funnel. So of course you’ve optimized your opt-in pages and monetized your download pages…

JV partners and affiliates are a huge asset for any coach or product seller. They’re the ones who are out there singing your praises, spreading the word about your services,…

No matter how proudly you embrace the “solopreneur” title, there comes a time when you absolutely must reach out for help. And for savvy business owners, that help often comes…

You read it right. Spongebob would kick ass at blogging. And yes, I’ve been watching too much Spongebob Squarepants lately. What can I say? I’ve got 4 kids in the house…