The Art of the Soft Sell: How to Get the Click Without (Really) Asking for It

The Art of the Soft Sell: How to Get the Click Without (Really) Asking for It

We’ve all seen those old-style sales pages filled with yellow highlights and screaming red text and lots of “BUY NOW” buttons, and when we think of copywriting, that’s often what comes to mind. While that style of sales page can be effective, it’s not the only way to make sales.
In fact, by taking a more subtle approach, you might even find that you generate more interest—and potentially more sales.
Stories Sell
One effective way to entice readers to click through to your sales page is with stories. These can be your stories or those of other people, with the goal of helping your readers to see themselves in the same situation.
Did you help a client turn her chaotic household into a calm oasis with better organizational skills? Her story on your sales page will get more clicks than all the yellow highlight you can buy.
What about that time you trashed your entire business plan and started over because you simply weren’t passionate about your work? Your potential business coaching clients will be anxious to learn more, and will click through without you even asking.
That’s the power of stories, and you can use them everywhere: in your blog posts, in your emails, on your sales pages, and even in videos and on social media.
Be Genuinely Helpful
Want to build a reputation as the go-to person in your niche? All it takes is to help people. Answer questions on social media, volunteer to speak to groups who need your advice, write blog posts that address the most common issues your readers face.
By volunteering your time and knowledge, you’ll attract a wide audience of potential customers who may need your services in the future. Who will they turn to? That very helpful person who went out of her way to offer assistance in the past.
Now we’re not saying you have to give away all your time, but if you really want to show off your expertise, you can’t do better than a little volunteer work. Not only will you make an impression with the person you help. But chances are good she’ll share with her friends as well, further expanding your audience.
Of course this doesn’t mean that there is no place in your business for a strong call to action. “Click here to buy” and “Learn more right now” are still useful (and even necessary) on sales and opt-in pages. The key is to know when to make a subtle offer, and when to offer a bit more hand holding.



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25 Comments on "Basic SEO Tips For Your Blog Posts"

  1. Face
    Chrissy
    May 7, 2011 Reply

    Ok this is my Sunday project! Oh and hey dork face

  2. Face
    Angel
    May 7, 2011 Reply

    I LOVE this. Thanks so much. I can’t get over this feeling that I have that you’re so “unsung”. Like seriously. You have so much knowledge and people don’t even know it. I can so see you teaching this virtually to small businesses, world wide. Like you’d be sitting wherever you are now now, live, walking people through this, step by step. Man. I would love to see that. Please let me know of anything I can do to help you make that happen. I’d just love to see it.

    Oh, did I say I LOVE WordPress, too. Right now, my blog looks much like an amorphous mess. I need to tweak SO MUCH, but I’m getting there. You make me know I can with posts like this. You inspire me to GREATNESS!!!!

    1. Face
      Vanita
      May 7, 2011 Reply

      well lady this is only the basics. you have a wordpress blog. that means plugins for seo like crazy. my next post, i’m discussing two that are major and you can use.

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    Tracie
    May 7, 2011 Reply

    I’m going back over my posts to see how I can improve them. Thanks for this information.

    1. Face
      Vanita
      May 7, 2011 Reply

      u r very welcome lady. thanks for the support

  4. Face
    Eve
    May 8, 2011 Reply

    Not bad. I really think you need to create a series for SEO and blogging tips so they’re not so long lady! We talked about this at BBC yesterday. People LOVE series posts and it gives them a reason to come back and subscribe!

    Dude that last line shows me how tired you were…”get some kind of ROI on my investment..” LOL ROI=return on investment..on my investment. 🙂 Big hugs and kudos on finally using your mic. BUT….you should’ve emailed me because there are lots of apps for Mac that can do the recording and they’re FREE!! BTW, your voice is nice, not dorky at all!!! 🙂

    1. Face
      Vanita
      May 8, 2011 Reply

      what scares me about saying that there will be a series, is that i won’t find the time to do the follow ups.
      but again, this is just basic seo on the post side. there’s so much more and i already have the next post in mind!
      thanks Eve, you’re always a great help and i really do appreciate it.

      oh and r u kidding me? i was so tired that when i published the video i saw the double investment and i said fuggit.

  5. Face
    Eve
    May 8, 2011 Reply

    You should def vlog, people would love to see your pretty face!!
    Oh and before I forget….Happy Mother’s Day!!!!!

  6. Face
    Matty
    May 9, 2011 Reply

    Well done Vanita.

    I have read so many posts on the “pro” blogs about SEO optimization, but being rather technically challenged, I don’t always understand. I have the basic concepts, but I don’t necessarily know how to go about doing it. What I really liked about your post and the corresponding video is that you broke it down and made it simple to understand for people like me. I appreciate your efforts in doing this, and I’m looking forward to more of your down-to-earth lessons.

    I have also been considering moving to WP, but I can barely figure out how to blog on blogger, let alone move it over to WP. But I love all the options you have on that platform.

    Nice voice my friend.

    Matty

    1. Face
      Vanita
      May 9, 2011 Reply

      Matty, you’ve got a great site, i say move it to WP! There’s so much more that you can do. and the post i wrote was only the basics and applied to posts only. making your blogspot blog seo is more difficult than doing so with a WP blog. with blogspot you need to edit the html to seo the entire blog where as WP hands plugin that are user friendly. i’ll demonstrate in future posts.
      as for making it easy, i spent years breaking down technical specs to clients who were artists, so i get the importance and i know how techy those seo posts found online can be. I’m hoping to make mine easier for my fellow bloggers. i wouldn’t be helping if it’s hard to understand, ya’ know.

  7. Blog Exposure | Blogging
    May 28, 2011 Reply

    […] you read my recent post, Basic Blog Post SEO Tips? If not, be sure to head on over when you’re done reading here. We went over how to gain […]

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    Karen
    August 11, 2011 Reply

    yeah you are right about that. I have never heard of seo until I started blogging.

  9. Face
    saturn
    September 5, 2011 Reply

    Right now, my blog looks much like an amorphous mess. I need to tweak SO MUCH, but I’m getting there. You make me know I can with posts like this. You inspire me to GREATNESS!!!!

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    Website Designing Jodhpur
    September 8, 2011 Reply

    Nice tips. Thanks for sharing!!

  11. Face
    Marivic
    September 10, 2011 Reply

    This is a wonderful information. TO be honest I haven’t have any idea about search engine and I’m glad to be able to read this wonderful information. Now its time for me to do some checking about my blog and see if it goes with the tips you mentioned here.

    1. Face
      Vanita
      September 11, 2011 Reply

      thank you for stopping by. if you’re on wordpress you’re good to go with simple plugins and one page techniques.

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    Techtools
    September 14, 2011 Reply

    how many back links require Google Page rank 4?

  13. Face
    Micah Liam
    September 16, 2011 Reply

    Its really great article and great information about the SEO of a blog. Its really awesome work Dear.
    ———————————-
    search engine optmization orange county

  14. Face
    nayumigrante
    September 19, 2011 Reply

    Very decent post.. And you have a very attractive theme.. Keep up the good work.. 🙂

  15. Face
    diamond56
    October 24, 2011 Reply

    This is a wonderful information. TO be honest I haven’t have any idea about search engine and I’m glad to be able to read this wonderful information. Now its time for me to do some checking about my blog and see if it goes with the tips you mentioned here.

  16. Face
    Sara Angel
    November 5, 2011 Reply

    how many back links require for getting page rank of my blog http://magnifyingglassonline.com and i like your post.

  17. Face
    darknight0506
    November 8, 2011 Reply

    This is a wonderful information. TO be honest I haven’t have any idea about search engine and I’m glad to be able to read this wonderful information. | 😛

  18. Face
    Kaz
    November 24, 2011 Reply

    oh great info! i’m a newbie so this is a big help for me. thanks!

  19. Face
    poribanbanu
    January 3, 2012 Reply

    I enjoy your site – I would like to talk with you about buying ad space here granted you do that. Hit me up at the email I provided and we can talk about, thanks mate.

  20. Face
    Seo Services
    January 7, 2012 Reply

    I enjoyed this blog really amazing now i usually used it….


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